Warum digitale Barrierefreiheit mehr Kund:innen bringt
Ziel: Strategisches Argument, zeigt Nutzen für Business.
Einleitung
Barrierefreiheit ist kein ‚Nice to have‘ – sie bringt dir mehr Reichweite, Vertrauen und Erfolg.
Häufige Irrtümer
Meine Zielgruppe betrifft das nicht
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
Barrierefreiheit ist zu aufwändig
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
Das sieht nicht schick aus
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
Wir brauchen das nicht
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
Wer profitiert von einer barrierefreien Website?
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
Gruppen von Menschen auflisten
Zeigen: es kann jeden betreffen!
5 gute Argumente für eine barrierefreie Website
Reichweite
Millionen Menschen sind auf barrierefreie Websites angewiesen → neue Zielgruppen.
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
Nutzerfreundlichkeit
Eine barrierefreie Seite ist für alle nutzerfreundlicher → weniger Absprünge.
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
SEO
Google liebt barrierefreie Websites (Alt-Texte, klare Struktur, schnelle Ladezeiten).
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
Vertrauen und Image
Zeigt Werte, Verantwortung und Professionalität.
Es geht nicht nur darum, was du umsetzen „musst“ (aufgrund gesetzte), sondern was du kannst!
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
Zukunftssicherheit
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.
Beispielzahlen oder Studien
– „74 % der Unternehmen haben schon Kund:innen verloren, weil ihre Website nicht barrierefrei war.“
– „Mehr als die Hälfte der Nutzer:innen verlässt Seiten, die nicht zugänglich sind.“
Aber das geht doch nur in langweilig
Nein! Barrierefreies Design heißt nicht: nur schwarz weiß und Zeitungsaussehen. Du kannst natürlich dein Branding einfließen lassen. Barrierefreies Design und Code geht weit über reine Farben hinaus. mehr dazu in diesem nicen artikel
eine barrierefreie website kann richtig nice aussehen: schau mal hier
und: gefällt dir die website auf der du gerade bist? fun fact: sie ist barrierefrei 😉
Fazit
- Positive Botschaft: „Barrierefreiheit lohnt sich – für deine Kund:innen, deine Sichtbarkeit und dein Business.“
Okay, überzeugt. Und jetzt?
- Wie starte ich nun?
- Ist das aufwändig?
- Wie steht es um meine Website?
- Sanfter Hinweis auf deine Angebote (Check, Beratung, Pakete).
